Get A Beginner's Guide to Reality: Exploring Our Everyday PDF

By Jim Baggott

ISBN-10: 1605980641

ISBN-13: 9781605980645

A specified fusion of philosophy and metaphysics set opposed to the backdrop of latest culture.

Have you ever questioned if the area is absolutely there while you’re no longer taking a look? we have a tendency to take the truth of our international greatly with no consideration. This ebook will lead you down the rabbit gap looking for anything we will be able to element to, cling our hats on, and say this can be genuine. alongside the best way Jim Baggott offers the real arguments in regards to the nature truth as tested via the world’s maximum thinkers—from the philosophers of historical Greece to trendy scientists and social theorists—and takes on materialism, belief, and development in a refreshingly new and enjoyable means. five b&w illustrations

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First released in 1998. Routledge is an imprint of Taylor & Francis, an informa corporation.

Extra resources for A Beginner's Guide to Reality: Exploring Our Everyday Adventures in Wonderland

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You are certain in your conviction that you can tell dreams from reality. You are not in any doubt. You are not a dreamer. And yet, there is a compelling argument that you're not living in a real world at all. You are living in a world created almost entirely by the modern consumer society of which you are a part. You work hard and earn money just so that you can pursue a dream in a world fabricated almost entirely from your fertile imagination, aided by a relentless barrage of images from the media, in which it has become impossible to distinguish image from reality, style from substance.

Reality is filled with regularities derived from natural cause-and-effect relationships. Science takes us progressively closer to the truth about reality as it really is and unobservable objects such as molecules and atoms really do exist and have real effects even though we can't see them. Do you agree? If you have not spent a lot of time poring over the prognostications of philosophers, the chances are that you find all this not only very reasonable, but also rather obvious. You are certainly not alone in this view.

Style triumphed over substance. Any doubts about the power of a super-brand were dispelled in the 1980s, when the Coca-Cola company, one of the most successful of the global consumer marketers,4 made a near-catastrophic mistake. Faced with declining sales, and unnerved by the results of blind taste tests which showed their archrival Pepsi-Cola to have the better product (the ‘Pepsi Challenge’), the Coca-Cola company decided that the time had come to change a product formula that had remained unchanged and locked in a vault for over eighty years.

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A Beginner's Guide to Reality: Exploring Our Everyday Adventures in Wonderland by Jim Baggott


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